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Elevating DTC Brand Performance Through Full-Funnel Execution
This case study examines how strategic alignment of content, paid media, and funnel optimisation transformed Central Facilities Group's digital presence, delivering exceptional results across multiple performance metrics and providing a blueprint for DTC brand success.
By Suhail Shaikh
The Challenge: Disconnected Marketing Touchpoints
Many direct-to-consumer brands struggle with disjointed marketing approaches where content, paid advertising, and conversion funnels operate in silos. This fragmentation creates a jarring customer journey, resulting in high bounce rates and disappointing return on ad spend (ROAS).
Misaligned Messaging
Inconsistent brand voice and value propositions across different platforms confuse potential customers.
Fragmented Experience
Disjointed customer journey creates friction points where prospects drop off.
Wasted Ad Spend
Without cohesive strategy, paid traffic fails to convert despite high acquisition costs.
The Solution: Comprehensive Brand Transformation
Central Facilities Group underwent a complete digital transformation through strategic initiatives targeting every stage of the customer journey:
  • Comprehensive brand identity refresh establishing consistent visual language and messaging
  • Development of high-converting WordPress landing pages optimised for user experience
  • Integration of targeted SEO strategy to capture organic traffic
  • Coordinated paid campaigns across Meta and Google platforms
  • Conversion path optimisation to remove friction points
The Results: Measurable Performance Gains
The integrated approach delivered exceptional performance metrics across all marketing channels, proving the effectiveness of aligned full-funnel execution.
4x
ROAS Improvement
Quadrupled return on ad spend across Meta and Google campaigns through targeted messaging and optimised landing pages
68%+
Email Open Rate
Achieved industry-leading open rates through strategic segmentation and personalised content delivery
55%
Conversion Lift
Substantial increase in on-site conversion following systematic funnel optimisation and user experience improvements
More Case Studies
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Empowering Global Agencies
Scaling the Creator Economy
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shaikh@suhail.uk
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