I Engineer Digital Growth. Not Just Campaigns.
From billion-view campaigns to complete brand transformations, I bring strategic precision and global perspective to digital marketing.
Global Reach
Driving results across UK, Southeast Asia, Middle East, and Russia
Strategic Precision
Data-driven approach to maximise ROI and performance
Creative Solutions
Innovative campaigns that capture attention and drive engagement
A Marketer With an Engineer's Brain and a Creator's Soul
I started in aerospace engineering, but my passion for communication and growth led me to marketing. Today, I'm a CIM-certified marketing strategist with over 6 years of experience growing brands across continents.
Whether launching new products, managing seven-figure budgets, or partnering with 25,000+ influencers, I build marketing ecosystems, not just campaigns.
What I do best:
- Build customer journeys that convert
- Launch products & platforms globally
- Mix data, tech, and creativity into performance marketing
My Marketing Philosophy
Marketing shouldn't feel like marketing. It should feel like relevance, timing, and truth.
Insight-driven strategies
Backed by analytics and data
Cross-platform execution
SEO, Paid, Social, Email
Emotional brand storytelling
Creating connections that stick
Scalable systems
For sustained visibility and ROI
Skills & Tech Stack
Marketing Strategy
Product Launches, Campaign Planning, Brand Positioning, Messaging Architecture
Performance Channels
SEO, PPC, Paid Social, Influencer Marketing, CRM, Retargeting, Email
Analytics & Tools
GA4, SEMrush, Ahrefs, Meta Ads, Google Ads, Sprinklr, Hootsuite, HubSpot, WordPress, Zapier
Languages & Soft Skills
English, Russian | Team Leadership, Stakeholder Management, Remote Team Building, Global Collaboration
Impact By Numbers
1000%
Engagement Uplift
Driven by targeted campaigns
1B+
Total Video Views
Across multiple platforms
$1M+
Budgets Managed
Optimised for maximum ROI
60%
Organic SEO Growth
Achieved through strategic keyword targeting
25,000+
Influencers Managed
Global network of content creators
68%
Email Open Rates
vs 21% industry average
Career Snapshot
Trustee (Marketing, Digital & Strategic Advisor) – Shared Lives South West
Nov 2025 – Present
Appointed as Trustee, I provide strategic governance and drive digital transformation for a leading UK social care charity. My role involves modernising digital communications, enhancing brand visibility, and optimising stakeholder engagement strategies. I leverage marketing and innovation expertise to boost the charity's digital presence, fundraising capabilities, and community outreach.
Senior Marketing Specialist / Head of Marketing – Gravy For The Brain
Sep 2025 – Present
I lead global digital marketing and subscriber growth for a top online voice-acting training platform, serving markets across the UK, USA, Australia, Canada, and New Zealand. My responsibilities include managing multi-market paid campaigns on Meta, Google, and TikTok, building full-funnel automation via FluentCRM, and creating marketing assets for 100,000+ learners. Weekly performance insights from GA4, Meta Analytics, and TikTok inform strategic and revenue decisions.
Marketing Manager – Central Facilities Group (UK)
Apr 2024 – Mar 2025
Repositioned the brand through a full rebranding initiative, driving visibility and engagement across LinkedIn, Meta, X, and Google. Developed and executed SEO-first website strategies, launched high-performing email campaigns (68% open rate), and optimised ad spend to maximise campaign ROI. Introduced new content frameworks to boost community interaction and brand trust.
Global Marketing Manager – Kuaishou (China)
Dec 2021 – Nov 2023
Led large-scale digital campaigns across SEA, MENA, and Russia including retention strategies, paid social media and influencer activations resulting in 1B+ video views and a 30% revenue uplift. Built and managed global influencer ecosystems (25K+ creators) while cutting marketing spend by 40%. Owned performance dashboards, growth metrics, and media planning for multi-market rollouts.
Content Marketing Manager – Kuaishou (India)
Oct 2018 – Nov 2021
Launched high-impact product content strategies and growth campaigns across organic and paid channels. Scaled engagement by 30% through strategic PPC, social content systems, and creator partnerships. Built and led agile content marketing teams, elevating the brand’s local presence and platform activity.
Featured Projects & Case Studies
1
1
Billion-View Campaign: Influencer Blitz
Objective: Launch global brand campaign using paid campaigns & KOLs in SEA, MENA, and Russia
Result: 1 Billion+ views, 25000+ influencers onboarded, 40% budget savings, 30% revenue boost
2
2
Full Rebrand for Facilities Group (UK)
Objective: Refresh company identity and improve digital funnel
Result: Brand visibility +200%, Email open rate: 68%, New lead-gen pipeline implemented
3
3
SEO Turnaround Project
Challenge: Traffic drop due to poor keyword targeting
Result: 60% increase in organic traffic, 100+ keywords moved to Page 1 on Google
Work Samples
A selection of my professional work including campaigns, rebrand launches, influencer tracking systems, campaign landing pages, SEO audits, and performance dashboards.
Testimonials
Director, Global Ops
"One of the most strategic thinkers I've worked with. Brings the perfect balance of creative + analytical."
Global Marketing Team Lead
"Exceptional leadership and vision that transformed our approach to digital marketing."
Contact Me
Open to: Consulting, Full-Time Roles, Collaborations